Episode 117: Crafting a Message that Drives Book Sales

Dec 5, 2022

Have you written a book? Maybe you haven’t moved from speaker to author yet, but you’ve been thinking about it. You might be clear about your speaker message, but what about the overarching theme of your book? Is it about coming out of something? Is it a testimony of how God has moved in your life? No matter where you are on your speaker/author journey, I want you to sit and listen in on this episode…

You can impact and connect with your audience through stories. Connecting with people and showing them what God has done in your life, and what he can and will do in theirs, is the most important part of what you do. And what I’m talking about in this episode is more than messaging, it’s how to get people to take action.

 Highlights from today’s episode include:

  • Using your message to sell your book (2:10)
  • Creating your book’s message (2:45)
  • The power of story (4:19)
  • From the stage to the table (6:35)
  • A gift to give, take away, and hold onto (7:31)
  • You’ll need a sharpie for this (9:51)
  • Another thing to consider (11:20)
  • Three things to do (12:27)

Although someone may not be able to buy your book at that event, they may take the gift you gave them back to their local church and say, “This is the speaker we need!” Do you have any idea what your tangible gift might be? Join the Take the Stage Facebook group or send me a DM on Instagram and tell me about it!

I’d love it if y’all came to join the conversation in the Facebook group – Take the Stage Speakers and take a moment to share with us! If you aren’t on Facebook, find me on Instagram! I would love for you to share it with me.

Connect with Mary

Join Mary’s Facebook group!

Join Mary’s email list!

Thanks for joining us on the Take the Stage podcast! If you enjoyed this episode, please leave us a rating and review and Apple Podcasts and Spotify to help us reach even more speakers like you.

Related Episodes

Episode 158: Mary Answers MORE Speaker Questions

Episode 158: Mary Answers MORE Speaker Questions

As a speaker, have you ever experienced that moment of panic where you’ve forgotten everything on stage? Have you struggled to connect with a tough audience? Are you wrestling with a large message, and how to help your audience feel connected to it? In another episode...

Episode 157: Mary Answers Your Speaker Questions

Episode 157: Mary Answers Your Speaker Questions

Do you have burning questions about becoming a professional speaker? Want to know how to refine your message, narrow your focus, or navigate event planning? Today, I’ll answer these questions (submitted by listeners, like you!) and I’ll provide specific, beneficial...

Episode 156: What do you NEED to be a Professional Speaker?

Episode 156: What do you NEED to be a Professional Speaker?

Are you wondering what it takes to be a professional speaker? Do you feel overwhelmed by all the "must-haves" and "shoulds" that others are telling you? We tend to complicate things by setting rigid expectations and absolutes. There are more than a few misconceptions...