What happens when you craft a message that doesn't solve any specific problem? It misses the mark. It doesn't make an impact. It ends up being just your story without having a lasting impact on anyone.

If you've sat through a message like that, you know how frustrating it is.

But what happens when you speak to just one woman? Aren't you excluding others who you may impact? Keep listening to find out…

In this episode, we discuss the difference – and importance – of speaking to one person versus everyone. Y'all will be ready and eager to speak to only one woman by the end of this one!

Highlights from today's episode include:

• “The One” (1:27)
• Just one? (1:56)
• An example (5:37)
• Homework for this week (6:52)
• Why having one person won't exclude anyone (8:37)
• Things to consider when building your one (9:52)
• What I want you to think about next (12:31)

Let me ask you… do you know your one? Do you know where she shops, what she wears, and how she takes her coffee? If not, set aside 15 minutes to do your homework and find out. And be sure to join the Take the Stage Facebook group or send me a DM on Instagram when you're finished! It would be great to hear who your one person is.

I'd love it if y'all came to join the conversation in the Facebook group – Take the Stage Speakers and take a moment to share with us! If you aren't on Facebook, find me on Instagram! I would love for you to share it with me.